As pet lovers ourselves, Freeads is also assisting in leading the fight to end the online trade of puppies sold by puppy farmers and we need your help to find them and stop them.


"Together, we’ve been campaigning to stop puppies, who are often too young to be taken away from their mothers, being loaded into vans like cargo and travelling hundreds of miles to be sold on to unsuspecting owners." Image result for rspca logo

Sign the RSPCA petition to end puppy farming


We have a dedicated team of pet lovers enforcing the highest ethical standards. We are in a constant battle to stay ahead of the puppy farmers who often hide in plain sight, posing as private or registered breeders, so we’ve compiled a few guidelines to help you make sure you are dealing with an ethical breeder.


Read our tips on buying a puppy safely


What to do if you find a puppy farm

If you think you’ve seen a puppy farm advertising, we want to know as soon as possible. Please make sure that you include the freeads website url or the advert id. The advert will be referred to our Animal Welfare team to open an investigation.


Report a puppy farmer


We support Lucy’s Law

What is Lucy’s Law?
Lucy’s Law is a new regulation that comes into force on April 6th 2020 which bans the commercial third party sales of puppies and kittens under six months of age in England.

Lucy’s Law will help to end the puppy farming trade and will ensure that all puppies and kittens for sale in England have received an appropriately high standard of care and welfare.

How will it be enforced?
The commercial sale of Pets is a licensable activity. Lucy’s Law means that licensed pet sellers, including pet shops and dealers, will no longer be able to sell puppies or kittens under the age of six months unless they themselves have bred the animals.

A licence holder should be able to provide supporting evidence such as photographs, microchips and veterinary records to show that they housed and cared for the animal and its mother for the first eight weeks of its life, as well as the licence itself.  

I’m looking for a puppy/kitten what should I do?

  • Always go and visit a puppy or kitten at the breeders home, you should ensure that you can meet the mother at the breeders premises.
  • All puppies should be microchipped and their veterinary records should be available for you to view.
  • If you have any doubts about the welfare of the puppy/kitten or have not been able to meet the mother then please walk away and report your concerns to your local authority or you can message us here regarding the advert that was placed.
  • Never send a deposit for a puppy or kitten without visiting the breeder first.
  • Please read our detailed guide here

How are Freeads supporting Lucy’s Law?

  • We are constantly moderating our listings to spot signs of potential puppy farming.
  • We work with rescue charities, local authorities and the police to support their work to detect and close puppy farms across the UK and to support animal welfare.
  • Our guidelines specify that all puppies and kittens under 6 months of age must be advertised by the breeder or rescue centre (as appropriate)
  • All puppies and kittens under 6 months old and advertised for rehoming must be accompanied by a photo of the mother or the father.
  • Lucy’s Law is enforceable in England but we will be treating this law as applicable to the whole of the UK; therefore we will not allow any puppies or kittens under 6 months to be offered for sale by 3rd parties.