Did you know that 1 in 5 pet adverts don’t make it onto the site after they have been reviewed by our support or pet welfare teams? The reasons for this are often simple and preventable by reading our [pets posting rules (embed link)]. The simple guidance we have created below, may also help to ensure you get your adverts right, the first time.


Including a picture of the parent pet when advertising a litter or puppy:


Clear photos of your pet should always be included, especially when advertising a litter or a puppy under 6 months of age; where a photo of the young pets with their birth mother is required. This should be the first photo you upload and it should clearly show the mother with her young.


Describing your pet[s] accurately:


Ultimately, you are responsible for describing your pets as no-one knows them better than you. If your pet is a mixed breed, please ensure you place the advert in the mixed breed category and clearly describe both parents in the advert text; placing an advert in the incorrect category is misleading to potential new owners and it may be rejected (without refund) if this is discovered on the site.


Using multiple accounts to advertise pets:


We only permit ONE account per pet advertiser and ANY *duplicated accounts may be removed without notice and the original account suspended. Your original account will give you more visibility on the site as you may have more registration and advertising history.

*Please note than any payments made via duplicate accounts will not be eligible for a refund.


Using the correct advert type for pets:


It is important to use the correct advert type, not selecting this correctly may result in your advert being rejected. If you are a first time advertiser or this is upto your second litter advertised on the site then you should select the “private” advert type. For breeders of 3 or more litters in 12 months or those that may profit from the sale of pets, a breeders or animal license is required (check with your local council to see if this applies). Registered rescue centres and rehoming facilities (strictly not for profit/charitable only) should use the rescue centre advert type.


Pet Ethics Overview

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